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"My name is Dana, the designer behind So Flora Rose. Of course, I love florals, but this name stems from Sophie and Norina Rosina, my loving grandmothers. Along with my Grandfather, Roy, these two women rooted an unfiltered creative spirit and joy in my life, inspiring me to continue designing things to make every day more beautiful. I design to remind others of the people and moments that matter most in their own lives.

Flowers are my greatest source of inspiration. Every flower is unique, ranging from dainty to a little weird. I want to create an entire garden full of prints using hand-painted, hand-drawn, and digital artwork techniques."